Who I am

Who I am

Consultant, Professor of Communication and Persuasion Techniques, Researcher. Member of the European Communication Research and Education Association (ECREA) as well as of the International Society for Humour Studies.
Education:
Ph.D. in Marketing, Department of Science of Communication, Università della Svizzera Italiana, Lugano.
Post-graduate Master in Marketing Communication Sales Management, Milan.
Certificate in Comparative Literature, University of Florence.

For your personal and professional growth

Planning and management of courses aimed at the development of the communicative competences, (communication skills) both interpersonal and professional.
Communication

Communication

Narrative of your product history. Creative ideas for choosing the positioning / and production of the content of the internal and external communication messages (texts, photos, videos, newsletter).

“Don’t sell the steak, sell the sizzle.” Elmer Wheeler

Consulting

Consulting

Support in different marketing sectors in order to identify the most effective strategy for achieving the objectives. Copywriter and text editing.

“You don't get what you deserve, you get what you negotiate.” Anonymous

Professional Training

Professional Training

Seminars and courses ad hoc in the Field of Communication (institutional, corporate and interpersonal), Persuasion and Negotiation.

“You never get a second chance to give the first impression.” Oscar Wilde

Master Award, Milan 1993

Master Award, Milan 1993

Ph.D., USI Lugano 2005

Ph.D., USI Lugano 2005

Conference, USI Lugano 2017

Conference, USI Lugano 2017

Conference, USI Lugano 2017

Conference, USI Lugano 2017

Conference, University of Zurich 2017

Conference, University of Zurich 2017

Conference, St.John's University, New York 2018

Conference, St.John's University, New York 2018

Conference, St.John's University, New York 2018

Conference, St.John's University, New York 2018

Publication

I have written books and several articles that have been published on international reviews, scientific and popularizing magazines such as Focus Extra (Mondadori), Micro&Macro Marketing (Il Mulino), Il Moderno (Milan), Acta Prosperitatis (Turiba University, Riga), Swiss Journal of Psychology (Neuchâtel), Humor (Mouton de Gruyter, Berlin), Studies in Communication Sciences (USI, Lugano), Marketing und Kommunikation (Offizielles Publikationsorgan der Schweizer Werbewirtschaft, Zürich), Society Register (Adam Mickiewicz University in Poznan).